Production of bifidobacterium microecological balanced beverages using fruits and vegetables as raw materials

The product of this project is a series of health beverages made from fruits and vegetables as raw materials and fermented with Bifidobacterium, which can regulate human intestinal microecological balance and enhance human immune function. The fruit and vegetable juice fermented by Bifidobacterium can not only improve the flavor, but also greatly improve the grade of the product, change the traditional food processing into a high-tech biological industry, and use biotechnology to increase the added value of traditional agricultural products.
1. Project Background We know that there are both beneficial bacteria and harmful bacteria in healthy people and they are relatively balanced. However, once this balance is broken, the body's immune system will fall and it will be prone to various diseases. Bifidobacterium is one of the few microorganisms in the intestine that is beneficial to humans and is harmless. As biphasic bacilli are reduced with age, it is necessary to supplement bifidobacteria that are constantly required by humans in daily life. The products of Bifidobacterium viable on the market are mainly pharmaceuticals (Liu Ju Chang Le) and health products, while Bifido foods are almost blank. A few years ago, the "three oral liquids" with bifidobacteria as the subject created the myth of Chinese health products industry with annual sales of 10 billion yuan. However, because of its expensive price, it is impossible for consumers to take it for a long time; in addition, the product itself is also seriously deficient. When it is stored and sold at room temperature, the amount of viable bacteria is greatly reduced over time. Product efficacy is greatly reduced. With the sluggish health care industry in China, "three oral liquids" are not immune. Since the importance of Bifidobacterium to the human body has been fully affirmed and has been deeply rooted in people's hearts, the market urgently needs a cheap and beautiful bifid product. Like lactic acid bacteria, bifidus foods can also be made into bifidus yoghurt and bifidogenic active milk (yogurt's brewed drink, which tastes better than yoghurt), but bifiducuity juice made from fruits and vegetables and popular yoghurt are more Bright features and personality: It is higher than the average fruit and vegetable juice, so the price can be higher than lactic acid bacteria yogurt and juice, vegetable juice, etc.; and relative to health products, the price is much lower.
2. Product description The bifidobacterium used is a good strain isolated from the healthy and longevity elderly in the 5th longevity zone in the world - Guangxi Bama Yao Autonomous County, with better taste of juice (apples, pears) and vegetable juice ( Carrots, tomatoes, etc. are used as raw materials, and they are supplemented with other excipients. After mixing and fermenting, they are made into a series of unique bifiducuity juices.
(1) Developed product 1 Bifido carrot juice. The project is the “8th Five-Year” scientific and technological research topic issued by the China Biotechnology Development Center of the State Science and Technology Commission. It passed the ton-scale pilot test and expert appraisal. The project was applied for and approved as a national invention patent. The product has a bright color. 70% of the tasters think that the taste is good. After oral administration for 5 days to 7 days, they have obvious physical reactions, which can make the bowel movement smooth and the body relaxed. 2 double apple juice, double pear juice. After completing the laboratory test, the product tastes very good.
(2) We are looking forward to developing bifido fruit and vegetable series, including tomatoes, hawthorn, chestnuts, apricots, orange juice, and bifiddle compound drinks.
(3) Second, we look forward to developing bifido products, including Bifido yogurt and bifido active milk.
(4) Three look forward to the development of product lactic acid bacteria fermentation of fruit and vegetable juice.
(5) Product packaging 250mL, 500mL opaque plastic bottles, different from yogurt and juice.
(6) Storage and sales Storage and sales at refrigerated temperatures (0°C to 4°C) can prolong the survival of Bifidobacteria.
(7) After viable bacteria content is fermented, the number of viable Bifidobacteria in the product can reach 10E8 ~ 10E10cfu/mL. After refrigerated at 4°C for 90 days, the viable cell count was not less than 106 cfu/mL. The more viable cells per 1 mL of product, the better the health effect to the human body.
4. Market Status Bifidobacterium and related products in the market are mainly of the following types except medicines.
(1) Health products 1 three oral liquids. The main components are Bifidobacterium and Lactobacillus. 2 On Li 1. 500mL4 bottle / box, priced at 107 yuan / box, the main ingredient is live bacteria and isomaltooligosaccharides. Its function is to regulate intestinal dysbacteriosis and reduce blood fat.
(2) Foodstuffs Domestic yoghurts produced by several large-scale domestic dairy companies such as Yili, Mengniu, Guangming and Sanyuan are all fermented by lactic acid bacteria. Only the university-run factory of China Agricultural University produces bifido yoghurt. This product is mainly sold on campus and in the surrounding area. It is said that this product is also a designated beverage for the Chinese men's basketball team.
(3) Bifidobacterium growth factor refers to a substance that promotes the growth of Bifidobacterium. The main components are oligosaccharides, such as fructo-oligosaccharides, maltooligosaccharides, isomaltooligosaccharides, isomerized lactose, and soy oligosaccharides. These oligosaccharides are mostly used as raw materials for the food industry, and are added to different foods in the form of additives, such as infant milk powder, old milk powder, and soy flour. Basically, bifidobacteria and related products have come out in recent years, and the market has shown steady growth.
5. Market Forecast Along with the rapid development of China's economy, the food industry has also shown a trend of rapid development. The gradually affluent Chinese have begun to pay attention to the nutritional value of food and the convenience of eating. A few years ago, the explosion of the Chinese health product market reflected the importance of people's health. The temporary market downturn shows that the health food market needs a rational adjustment stage. Health products are not an immediate panacea. Health care is a long-term process and a healthy lifestyle. Therefore, the price of its products cannot be ridiculously high. Our consumers have become more mature and sensible, and truly cheap and good-quality goods are always welcome.
In recent years, well-known fruit processing enterprises like Huiyuan, Winbond and Great Lake have emerged in the market, and their development history is less than 10 years. The fruit and vegetable juices fermented with lactic acid bacteria and bifidobacteria have long been popular in foreign countries. It is believed that the popularity in the Chinese market is only a matter of time. Different from traditional health products, bifidobacterium fermentation products are themselves a kind of flavored drinks, and the selling price is also determined by common beverages (slightly higher than that of fruit juices). When people enjoy delicious food, they will feel it unconsciously. The health effects of products, gradually, like yogurt, will become a necessity in people's daily life.
6. Marketing Strategy The function of health foods, the price of ordinary foods, and unique flavors make consumers feel value for money and value for money.
(1) Product functional positioning Regulates intestinal microecological balance and improves immunity.
(2) Product price positioning 250mL/bottle, ex-factory price 3.8 yuan/bottle, retail price 4.8 yuan/bottle.
(3) The positioning of consumer groups is suitable for all age groups, with emphasis on middle-aged and young people and young people.
7. The total investment of the project investment project is 7.7 million yuan to 9.7 million yuan. 1 production equipment. Steam boilers, raw material cleaning equipment, blanching equipment, juicer beaters, homogenizers, ingredient tanks, fermenters, sterile rooms, aseptic filling machines, sterilization equipment, etc. According to 5t/day, it will cost about 4 million yuan. 2 transport vehicles. Two refrigerated trucks need 200,000 yuan. 3 office equipment 500,000 yuan. 4 Working capital 3 million to 5 million.
8. Cost and benefit analysis (1) Cost (estimate) Cost 6690 yuan/t, of which: raw material 1800 yuan/t, packaging material (250mL/bottle) 0.304000bottle/t=1200 yuan, hydropower and steam consumption 50 yuan, equipment depreciation (According to 5 years, 300 working days per year) 560 yuan, wages (30 people, 120,000 yuan / month) 800 yuan, sales costs (including advertising) 2280 yuan (15% of the selling price).
(2) Profit 1t gross profit = 3.84000-6690 = 8510 yuan, annual gross profit (calculated by 300 working days): 8510 yuan 5t300 = 12765 thousand yuan.
Author: Beijing Technology Exchange Promotion Center

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