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Kaihua County in Zhejiang Province is famously known as the "Hometown of Golden Mushrooms." Recently, I visited Zhengjia Village in Huaying Township to learn more about the local mushroom farming industry. When I asked who was considered the best at raising mushrooms, the villagers all pointed to Zheng Zhengzhong. Curious, I followed their suggestion and arrived at his home—a modern, three-story building that looked both stylish and well-maintained. Inside, the decor was equally impressive, and Zheng Zhengzhong proudly shared that this was the result of a decade of hard work in mushroom cultivation.
When asked about his success, he smiled and summarized his approach with what he called the "three words" of mushroom farming: good, early, and clever. These principles, he explained, were the key to his long-term success in the industry.
The first word is "good." This, he emphasized, is the foundation of everything. It starts with selecting high-quality mushroom strains and maintaining strict control over every stage of the process. He never cuts corners, and because of this, his mushroom strains are consistently the best in the area. His dedication to quality has earned him a reputation for producing top-tier mushrooms.
The second word is "early." This means being proactive—securing land and preparing ahead of time so that he can start harvesting before others. While other farmers are still picking their first batch, Zheng Zhengzhong is already harvesting the second round. By getting an early start, he ensures that he can recover his costs quickly and begin making a profit sooner than most.
The third word is "clever." This refers to his ability to adapt and plan strategically based on weather, climate, and market conditions. He closely monitors forecasts and adjusts his production schedule accordingly. For example, by timing his harvests to coincide with colder periods, he can sell his mushrooms at higher prices when demand is strong. He also keeps a close eye on market trends, ensuring that he's always one step ahead. As a result, his mushrooms often command the highest prices in the local market.
Thanks to these three strategies, Zheng Zhengzhong has maintained steady income for over ten years. Even during the unusually warm winter of 2006, when many farmers suffered losses, he managed to make a net profit of over 30,000 yuan. It’s no surprise that the villagers consider him the best at raising mushrooms.
Today, his life is going from strength to strength—like sesame flowers blooming in full. His story is a testament to the power of hard work, smart planning, and a deep understanding of the industry.