How to solve the problem of the whole plant protection solution?

Plant protection has been proposed for more than a decade, but there is not a definite definition. According to Cheng Zhenhua, the pesticide management department of California's California Environmental Protection Agency,

The whole process of plant protection is actually a marketing strategy for foreign multinational companies to advance with the times. After this concept was introduced into China, it created a glory and also faced difficulties.

Everyone is worried that this child who has not yet matured will die prematurely. Therefore, he constantly adjusts his thinking on the road of promotion and practice, and has become involved in plant protection.

Agrochemical company common choice.

Former testers

China is undergoing a crucial period of transition from traditional agriculture to modern agriculture. The decrease in the rural population, scarcity of labor, and increased support from the government have exacerbated the speed of land circulation. The number of large growers and specialized cooperatives has increased year by year. At the same time, modern agriculture requires not only high-quality agricultural products but also all-round services, which brings opportunities and challenges to agrochemical companies and agricultural capital companies.

In 2001, in response to market demand, the multinational corporation Syngenta took the lead in putting forward the concept and prototype of "crop solutions." Niu Yuzhi, former Senior Marketing Manager of Syngenta, stated that he just put forward the entire industry chain from seeds to tables. The concept of service, and then continue to extend, trying to provide farmers with package services and a package of plant protection solutions to reduce the labor intensity and economic burden of farmers. Syngenta has made detailed plans for rice, corn and other crops and gained market recognition.

In 2007, Bayer CropScience (China) Co., Ltd. (hereinafter referred to as "Bayer") established the "More Rice" project, which provides rice farmers with "unique" crop solutions and services. According to the sales director of a Bayer company in Guangdong, the most popular time of the whole program promotion was around 2010, especially on citrus, and the company's combination of “endangered + Antaisheng + Muwante” has achieved unprecedented success. Welcomed by the fruit farmers. "The launch of the whole plant protection program has enabled the company to create a more professional image in the eyes of farmers and dealers." BASF also established a functional crop protection department that specializes in the development of solutions other than traditional crop protection products.

The proposal of the whole plant protection program did allow foreign companies to obtain the first prize. Shao Shaojie, marketing manager of Jiangsu Huifeng Agrochemical Co., Ltd. introduced that in the past, abamectin, triazophos, and isocarbophos had been popularized in the rice area. However, through the implementation of the whole plant protection program, Kangkuan, Fogo, Padang and other rice insecticides account for 60% of the market share in the rice markets such as Hubei, Jiangxi and Anhui.

Under forced help, domestic companies can only follow suit. Jiangsu Dragon Light, Sinochem Agrochemical, Botanical Dragon, and Shanxi Nongxin have all been involved.

The three major questioning problems

Although "all plant protection solution" is being done by many companies, there is no exact definition and standard at present. The enterprises in which they are involved are mostly chaotic. Zhang Jianjun, manager of Shaanxi Suixin Crops, said that Shaanxi Nongsu has formed a complete set of solutions for crops such as apple, rice, and wheat. However, Shaanxi Nongxin said that it is “withdrawal across the river”—no standard, no reference Things.

Although the companies involved have seen benefits more or less from the whole process of plant protection, the industry's doubts about plant protection have never stopped. It will be the first focus that will attract attention with the same plan.

Wang Jianwoo, secretary general of the Hunan Provincial Pesticide Industry Association, said that taking rice solutions as an example, the process of rice growth ranges from seed treatment to seedlings, transplanting, tillering and jointing, earing and earing, maturing grouting, south of the Yangtze River and north of the Yangtze River. There is a big difference. The types and time of occurrence of pests and weeds in rice are not the same. The appropriate period of application and the amount of pesticides used are not the same. Therefore, the solution for rice is of course different from place to place. Even Hunan and Guangxi, both south of the Yangtze River, and even Hunan and Hunan in Hunan, are different. He said that in October last year, rice broke out in some parts of Hunan, and 50% pymetrozine WP was originally a good product to control rice planthoppers. It is a professional organization of anti-rule services in Hengyang and Changde. The products of the same manufacturer were supplied by the same distributor in Changsha. According to the same solution, the rice planthoppers in Hengyang Prefecture were prevented. The rice planthoppers in Changde Prefecture were not sheltered, and finally the farmers lost their money in Changde. Compensation. The dealer is very puzzled and feels embarrassed. According to an expert survey, 50% of WPPP was used to control rice planthoppers in successive years in Changde, causing rice planthoppers to have resistance to 50% pymetrozine wettable powder.

The company's product line has also become another point of disease. Can a company's production line achieve a true sense of the entire process? According to Chen Huonong, sales representative of DuPont Crop Protection Department, the company currently has only a few full-scale solutions for vegetables and other small crops. For example, the whole plant protection project promoted by Xuwen Pepper is highly sought after by growers, and its classic combination is “Kuan Kuan+Auntie”. "Identified in insecticidal sterilization. "The reason why we have not introduced a lot of whole plant protection programs is due to the constraints of the company's product line." Chen Huonong said that the current crop plant protection companies are generally facing the embarrassment.

Strong foreign companies are faced with the problem of insufficient products. This is especially true for domestic companies. Foreign patented compound products have set up technical barriers for domestic companies. There is no chlorantraniliprole or flubendiamide product, and it is almost impossible for the rice region to implement the entire program. , A senior agricultural person in Hunan Province said.

The third controversial is that the whole series of plant protection products can reach the terminal smoothly. Even if some companies have expanded their product lines and have a complete product chain, they will still face product difficulties that are difficult to reach. Zhang Rong, crop project manager of Shaanxi Nongshim Investment Holdings Co., Ltd., said that companies generally follow traditional channels. When dealers or retailers choose to purchase a complete set of products, they may only be willing to accept some products because of price and channels. He further exemplifies that there are five products that can solve the whole process of rice pests and diseases than the planned plan, but the retailer only takes three products, which will lead to product missing (or incomplete). Seeing such an outcome, some people exclaimed: Perhaps only the provincial platforms (dealers) in the field of circulation of agricultural materials companies are more suitable to implement the whole plant protection program!

Stretching the chain to find a way out

Shaanxi Jianxin Product Manager Zhang Jianjun stated that the product hardware problem is inevitable for domestic companies, not for price issues, or for efficacy issues, but rather for farmers' drug habits. In order to better promote the whole process of plant protection, companies have thought and transformed.

Some companies such as Shaanxi Meibang, Hailier, and Shaanxi Nongxin have all chosen to shorten the plant protection chain. For example, Shaanxi Nongxin formed strategic alliances with Jilin Bada's 20% clove fungicidal suspension in Henan, Shaanxi, and other regions. Rot disease, through the cooperation with Jiangsu Institute of Pesticide Research, through a strategic cooperation with the Jiangsu Institute of Pesticides, the two companies registered the preparation, target disease cross, share the original drug, has a good effect on (25% cyanoxime ester) wheat scab .

Some agency companies, such as Guoxingong, have established a professional full-plant custodian image in the industry through the agency's superior product portfolio. Shanghai Luyeyuan also represented Syngenta’s product “Baojian” and Guangxi Pastor has successively represented DuPont “Kane” and Japan. Pesticide "Rong Song" and other products, trying to supplement the lack of products through the agency.

Some companies such as Botanicals have expanded their product lines by extending the industrial chain to meet the deep needs of users and further subdivide the crop market.

Deep Hole Plate

Preservation tubes are swabs with disposable virus sampling tubes to collect DNA tests for disposable nasal flocking sterile medical transport.

swabs with disposable virus sampling tubes , to collect DNA tests for disposable nasal flocking sterile medical transport.

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