The cloud service market is full of variables after the strong battles

The 2014 China cloud service market was a year of strong competition.

After Amazon AWS officially entered China at the end of 2013, the world's largest cloud service provider completely activated the Chinese cloud service market, plus Microsoft, IBM, SAP and other foreign background cloud service providers that entered China earlier, and Ali. Cloud, Baidu Cloud, Tencent Cloud, Jinshan Cloud, Shanda Cloud and other Internet-based cloud service providers and three major telecom operators, more than a dozen large-scale cloud services to provide commercial price war to win users, quickly immersed in the entire market.

After the 2014 scuffle, the size of China's cloud service market grew by 28% year-on-year (Chengshi Information Data). Cloud service providers, especially Internet-based cloud service providers, are beginning to dig deeper into the subdivisions and avoid spending too much ammunition in the Red Sea market.

Aliyun: I want to break through the market of enterprises and institutions outside the stationmaster.

After the acquisition of Wanwang, Alibaba Cloud has secured a large number of small and medium-sized webmaster users and has become the leader in the cloud hosting list. However, the advantages may sometimes turn into disadvantages. The group of small and medium-sized users of mainstream users brings to Aliyun the two problems of low average income per user and low loyalty. The price wars of various manufacturers have also made Alibaba's original price advantage gradually shrink, and its long-standing service shortcomings have not changed much. The soft statistics services such as data statistics analysis and content promotion channels support the demand of webmasters. There are still some gaps.

Alibaba Cloud's biggest advantage is its high stability. As a cloud service provider of Taobao and Tmall, the two e-commerce giants have already experienced many double-eleven tests. In the past few days, they also successfully held 12306 with the stability of the peak period. Enterprises and institutions should be an important goal of Alibaba Cloud in 2015.

The industry has previously pointed out that Alibaba Cloud's platform architecture was built five years ago, and technology has fallen behind friends, and hardware repair costs are high. In order to expand the market of enterprises and institutions, Alibaba Cloud needs to work hard on both soft support and platform architecture.

Baidu Cloud: Personal cloud storage service is strong, want to grab Alibaba Cloud Cake

Baidu Cloud is one of Baidu's 14 apps with a million users, and currently provides personal cloud storage services.

With the help of the Baidu Alliance's webmaster resources, Baidu Cloud will quickly grab the Alibaba Cloud site. At a salon held recently, Baidu Cloud disclosed that it will launch a professional version of the paid agent model in February this year to create a low-cost, high-security, high-reliability one-stop website service platform covering the construction, operation and promotion of websites. To the entire industry chain realized.

Operation promotion and realization is that Baidu is good at and Ali is not good at it, but Baidu Cloud wants to grab Alibaba Cloud's market share to wait for time to test. After all, Wanwang has been deeply involved in this industry for many years, and the user base is placed.

Tencent Cloud: Back to the big tree to enjoy the cool, but will be prepared by entrepreneurs

Tencent Cloud was officially opened to the public at the end of 2013, and it also provided corporate and personal public cloud services. Relying on the two platforms of QQ and WeChat, Tencent Cloud has access to a large number of enterprises and individual users. For example, WeChat requires the public developers who have settled on WeChat to migrate data to Tencent Cloud, and many game and application developers in order to obtain Tencent. More resource support will choose to use Tencent Cloud.

The platform advantage is the main resource that Tencent Cloud can rely on, but also because the platform is too powerful, some game developers are worried that the data will be leaked to Tencent, which is also a game developer. In particular, Tencent Games has been surpassed by some entrepreneurial teams in some segments, and this problem will become more and more obvious.

Crossing the influence of the platform is the direction that Tencent Cloud is working on. The recent expansion into the financial cloud is also a big move for Tencent Cloud to get rid of the dependence on the game cloud.

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