Mindray and Libang Patent Wars End: How do medical rookies challenge traditional nobility?

From the beginning of April 2011, Shenzhen Mindray Bio-Medical Electronics Co., Ltd. (referred to as "Mindray") of Shenzhen City rationale State precision instrument Co., Ltd. (referred to as the "Edan Instruments") launched a campaign of intellectual property rights. A few days ago, this protracted patent war finally came to a close, and Mindray won the case, and the total amount of compensation was more than 28 million yuan.

The intellectual property dispute between the typical "up-and-coming talent" and "traditional aristocrats" has aroused widespread concern inside and outside the industry. Today, with the increasing attention of intellectual property rights, how can the late-stage technology innovation enterprises break through the encirclement and perfectly evade the litigation of the giants? ?

In the fierce market competition, some enterprises are new entrants to the industry. They do not have the advantage of being in position. They are at a disadvantage when they open. While others have been operating in a certain industry for a long time, it is a pity that they have not occupied the commanding heights of the industry. By. But in the end, the best of these companies found a path suitable for their own development in innovation, and stood out as the leader of the industry or the creator of distinctive characteristics. These companies that create late-comer advantages are called post-development companies.

迈瑞与理邦专利大战落幕:医疗新秀如何挑战传统贵族?

The late-stage enterprises started with technology introduction as the starting point, and on this basis, they continued to carry out technological upgrading and innovation. However, these companies are struggling on the road to innovation. Although it can imitate and learn mature technology and products, learn from existing R&D experience and mature technology, save R&D expenses and shorten development time. However, since the first-time enterprises have already occupied the market, they have the advantages of technology and brand, especially in intellectual property rights, which is absolutely active. Under normal circumstances, such a company has the patent right of the core technology, and can use the exclusiveness of the patent to conduct intellectual property litigation for the late-stage enterprises.

So, how do late-stage companies carry out technological catch-up and innovation?

Japanese companies have accumulated a lot of successful experiences in this regard. After the end of World War II, Japanese companies quickly launched various actions to restore the economy. Through the introduction of technology, technological improvement, the correct handling of the relationship between the introduction of technology and the development of independent intellectual property rights, the investment of a large number of manpower, financial resources generated a large number of patents. For example, Sony Corporation introduced transistor technology from Bell Labs in the United States in 1953, focused on technology improvement research for 4 years, applied for related peripheral patents, and successfully launched the world's smallest transistor radio in 1957, becoming a globally renowned company.

迈瑞与理邦专利大战落幕:医疗新秀如何挑战传统贵族?

Most of China's enterprises have gradually embarked on the road of Japanese companies in recent years. Although in many high-tech, we do not occupy the first-mover advantage. In the process of fierce competition with the giants, we will learn to use intellectual property especially when we are facing the competition. It is a patent to solidify technological innovations, in order to be able to highlight the encirclement in the patent war.

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