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Niklas Krohn, Swedish match brand manager, said that consumers are “very fond of†mini-designed snuff, but some of them also demanded that snuff be made as small as a snuffbox.
The plastic used in the new package will be 21% less than the conventional package. The proportion of plastic in the entire package will be the same as most snus cases (20% only). Snuff will still use the same star design.
Swedish Match ** Releases Smaller ** Box Packaging
Sweden's best-selling general brand and Göteborgs Rapé brand mini design version of snuff are currently available in smaller packages.