Analysis on the development prospect of liquid food packaging machinery market

Liquid food packaging machinery has evolved with the advent of new packaging materials and continuous innovation in packaging technology. Since the 1960s, self-new materials have gradually replaced traditional packaging materials, especially after the use of plastic packaging materials, liquid food packaging machinery has begun to undergo major changes. At the same time, the rise of supermarkets has also placed new demands on the packaging of commodity packaging, especially liquid food. At present, liquid food packaging materials are mainly divided into four major materials: paper, plastic, glass and metal. These four materials are mainly in the form of plastic bags, PET plastic bottles, paper packaging, glass bottles and iron cans. Among them, PET bottles have become the main packaging materials for beverages due to their transparency, high strength, wide application, light weight and easy recycling. They are gradually widely used in other liquid food packaging fields. PET bottle blowing technology and PET bottle application in beverage, beer, edible oil and condiment hot filling, medium temperature filling technology and now popular aseptic cold filling technology have gradually promoted the vigorous development of PET bottle liquid food packaging machinery in China. development of.

Analysis of the market size of liquid food packaging machinery

In recent years, China's liquid food packaging machinery industry has developed rapidly, with an average annual growth rate of industry sales of 20%. In 2011, the sales of liquid food packaging machinery in China was about 29 billion yuan, a year-on-year increase of 21%. In the next few years, with the continuous and rapid development of China's beverage and other liquid food industries and the import substitution and export growth of liquid food packaging machinery, the sales of domestic liquid food packaging machinery industry will maintain an average annual growth rate of 15%-20%. The rate is expected to exceed 70 billion yuan in sales by 2017. With the wide application of PET bottles in the field of liquid food packaging such as beverages, alcoholic beverages, edible oils and condiments, and the growing maturity of liquid food filling technology, China's PET bottle liquid food packaging machinery will have a broader market space.

According to statistics, the production of liquid food in China in 2011 was 250.9 billion liters. It is reasonable to assume that the proportion of PET bottles used in liquid food packaging in China is 36% in 2011; the volume of a single bottle is 400 ml; the capacity of equipment is 19,000 bottles/hour; The annual operating time of the equipment is 5000 hours/year; the service life of each equipment is 15 years. According to this estimation, the demand for PET bottle filling equipment in China in 2011 is 391 sets. With the rapid development of China's liquid food industry and the increasing proportion of PET bottles in the field of liquid food packaging, liquid food is PET. The demand for complete sets of equipment such as bottle blowing, filling and secondary packaging for packaging materials will be continuously released. It is expected that the market demand will exceed 900 sets by 2017.

At the same time, the PET bottle blowing and rotary packaging integrated equipment is increasingly being used to reduce the production cost, reduce the intermediate links, adapt to the bottle lightweighting trend, improve product quality and stability, etc. Used by liquid food manufacturers. The main application of the blow-and-spinning integrated equipment in the early production of PET bottled drinking water has gradually expanded to the normal temperature filling of carbonated beverages, hot filling of tea, juice and sports drinks, ultra-clean filling and sterility. Filling up. Among them, the more advanced ultra-lightweight PET bottle blowing and spinning integrated equipment has undergone development in just a few years, and has made great progress in product applicability and equipment technology level, showing good development prospects. It is estimated that in 2011, the demand for PET bottle blowing and turning equipment in China's liquid food industry will be 41 sets, and by 2017 it will reach 136 sets.

Liquid food packaging machinery industry market segment analysis

Liquid food packaging machinery is mainly used in the production and packaging of liquid foods such as beverages, alcoholic beverages, edible oils and condiments. It is usually represented by a whole production line, which consists of pre-treatment, water treatment, blowing, filling, conveying and secondary packaging. And other mechanical equipment. In recent years, China's liquid food industry such as beverages, beer, edible oil and condiments has developed rapidly, which has also driven the development of the liquid food packaging machinery industry.

Soft drink industry

In recent years, China's soft drink consumption has continued to grow rapidly, with an average annual growth rate of 20%. In 2011, China's soft drink production reached 118 million tons. It is expected that in the next few years, China's soft drink production will still maintain a growth rate of 15%-20%, and the output will exceed 250 million tons in 2017. The fierce competition in the beverage industry will also make the development of the blowing and filling technology more urgent, which provides a broad market space for the soft drink packaging machinery manufacturing industry with PET bottles as the main material. It is estimated that the market demand for PET bottle soft drink packaging machinery in China is 312 sets in 2011, an increase of 17% year-on-year. It is expected that the market demand for PET bottle soft drink packaging machinery will maintain an average annual growth rate of 15% in the next few years. By 2017, its market demand will exceed 700 sets.

Beverage industry

In recent years, China's beverage and wine market has developed rapidly. In 2011, China's beverage and wine production reached 62.7 billion liters, a year-on-year increase of 10.5%, of which beer production was 49 billion liters, an increase of 9.28%. For a long time, beer has been mainly packaged in glass bottles, especially in China, the use rate of glass beer bottles is over 80%. However, the congenital defects of glass bottles have triggered a global craze for cheap and suitable alternatives. China has also emerged new types of beverage packaging containers, especially PET beer packaging containers, but due to the withdrawal of glass bottle filling equipment The cost is still relatively high and the consumption habits of Chinese consumers, etc., the beer bottle packaging beer development is relatively slow.

However, with the advancement of technology and the maturity of the market, the application of PET bottles in the packaging of beverages such as beer is the trend of the times. The polyester beer bottles represented by PET will become the mainstream of beer packaging in the future, and will also drive PET bottles and beverages. The need to fill a complete set of equipment. It is conservatively estimated that the demand for PET bottle beverage packaging machinery in China is 14 sets in 2011, and its market demand is expected to be around 26 sets in 2017.

Edible oil and condiment industry

With the continuous improvement of people's living standards, the trend of packaging of edible oils and condiments is becoming more and more obvious. In the next few years, China's small package edible oil will develop rapidly, and gradually replace or even cancel the bulk edible oil on the market. At present, some local food safety laws have begun to ban the sale of bulk edible oil. Data show that in 2011 China's refined edible oil production was 43.32 million tons, an increase of 19.6%, while domestic small package edible oil consumption was 6.7 million tons. The rapid development of small-package edible oil will inevitably require enterprises to increase investment in packaging equipment. In addition to giving a larger market space for regular barreled edible oil enterprises, it also drives the application and development of PET bottle edible oil packaging equipment. As a representative of liquid condiments, with the rise of well-known soy sauce brand companies in China in recent years, PET soy sauce bottles on soy sauce packaging will have an advantage, although with the advancement of high-end soy sauce market, traditional glass bottled soy sauce will be welcomed. But the popular market will also be based on PET bottled soy sauce. Overall, the gradual popularization of packaged edible oils and the rise of large soy sauce brand companies will drive the industry's demand for high-speed, high-precision filling equipment. It is conservatively estimated that the demand for filling equipment for PET bottled edible oil and condiments in China is about 30 sets in 2011, with the improvement of PET bottle filling technology level and the proportion of PET bottles in the edible oil and condiment industry. It is expected that its market demand will exceed 50 sets by 2017.

Liquid food packaging machinery market competition

At present, the countries with high level of beverage-based liquid food packaging machinery are mainly Germany, France, Japan, Italy and Sweden. The international giants such as Krones Group, France Sidel and KHS still occupy the world. Most market share. Although China's liquid food packaging machinery manufacturing industry has developed rapidly in recent years, it has developed a number of key equipments with independent intellectual property rights, and has continuously shortened the gap with foreign advanced levels. Some areas have reached or even exceeded the international advanced level, forming a group of not only It can meet the domestic market, and can also participate in international competition and sell well-known domestic and foreign products. However, some sets of high-precision, high-intelligence and high-efficiency key equipment (such as beverage and liquid food canning equipment) in China still rely on imports. According to customs data, in recent years, the import value of China's liquid food packaging machinery industry is significantly greater than the export value. In 2011, the sales volume of China's beverage and liquid food cans was 8.7 billion yuan, the import volume reached 3.3 billion yuan, and the import rate was 30.5%. . However, the number and amount of exports in China in the past three years have shown a steady growth trend. It also shows that the technology of some domestic liquid food packaging equipment has been relatively mature. After satisfying some domestic demand, it has supported other countries and regions. Equipment requirements.

The competition situation of China's domestic liquid food packaging machinery market is characterized by high, medium and low-end: the low-end market is mainly a large number of small and medium-sized enterprises, producing a large number of low-level, low-grade, low-priced products. A large number of distribution in Zhejiang, Jiangsu, Guangdong and Shandong; the mid-end market is a company with certain economic strength and new product development capabilities, but their products are more imitation, less innovation, the overall technical level is not high, and the automation of products The level is low and it is impossible to enter the high-end market. In the high-end market, enterprises that can produce medium and high-end products have already appeared. Some of the products they have produced have reached the international advanced level, and can be similar products of large multinational companies in the domestic market and some overseas. The market is facing positive competition, such as Jiangsu Xinmeixing and Guangzhou Tech-Long. In general, China is still in the fierce competition in the low-end market. The high-end market still has a lot of imports. With the continuous research and development of new domestic products, the continuous breakthrough of new technologies and the significant cost-effective advantages of domestically produced equipment, imported equipment in China's liquid food packaging. The market share of the machinery market will be reduced year by year, and the export capacity of domestic equipment will be increased.

Prospect

With the rapid development of China's economy, the purchasing power level and willingness of consumers of domestic residents have gradually increased, and the concept of consumption will tend to further improve the quality of life. The market demand for liquid foods such as beverages, alcohol, cooking oil and condiments will also grow steadily with the development of the economy and the improvement of people's living standards. In the long run, China's liquid food industry such as beverages, alcohol, edible oil and condiments still have a large room for growth, especially the increase in consumption power in rural areas will greatly stimulate its consumption of liquid foods such as beverages. In short, the rapid development of the downstream industry and the pursuit of people's quality of life will inevitably require enterprises to invest in the corresponding packaging equipment to meet the needs of production, and will also put forward higher requirements for the high-precision, intelligent and high-speed level of packaging machinery. Therefore, China's liquid food packaging machinery will present a broader market prospect.

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